6 ms·

I agree with everything you've said but it makes me wonder, who is buying these things? I remember seeing an H2 (in 2005 or so) with a custom license plate tha

I agree with everything you've said but it makes me wonder, who is buying these things? I remember seeing an H2 (in 2005 or so) with a custom license plate that proudly read "5mpg" which sums up the ethos IMO and still angers me to this day. I think a lot of people, like me, feel like the Hummer brand is poisonously associated with many things we don't believe in to the point where I would never consider buying one. On the other hand, I can't imagine their prev base of the flamboyantly anti-liberal is going to be excited about an EV either. So are all their new buyers those sheepish in-the-middle people who don't care that much about the gross brand and always wanted to buy a Hummer themselves but were too embarrassed?? Seems like an odd niche to focus on. Anyway I'm confused about the marketability of this product unless they openly disavow and almost apologize for their previously brazen/gas guzzling/tree-hating positioning. That they've sold out the first year means nothing without knowing the volumes involved. My gut tells me this isn't actually going to be a big seller and unlike you I don't imagine their intentions are laudable. More likely this is a callous and misguided resurrection of a dead and vile brand and they aren't even thinking about that history and their culpability in perpetuating the associated culture.

playingchanges 6y ago
Seems like a direct play at targeting anyone ostentatious enough to buy a Cybertruck to me
m4eta 6y ago
You underestimate the middle. The world isn't defined by the stereotypes we interrupt it by and this isn't any different. My friends sort of fall in this group. Imagine jock but not quite smart enough to be a nerd. Disposable incomes because we refused to grow up. They're going to wake up and be pissed when they see its already sold out.
sl1ck731 6y ago
I think your oversimplifying the appeal of a Hummer to only be had by some stereotype you have. I would purchase one of these as I have always liked the way the Hummer looks. I don't care for its association with the military or anything else. I'm not "flamboyantly liberal" and pretty center on a lot of things. It is just a nice looking car, simple as that. I also find the Tesla truck appealing as a homeowner I need something with ample cargo area to get various things for my home. It isn't that its electric that draws me, it wouldn't be that it was an ICE that would draw me either. Its just nice looking and featureful.
- techsupporter 6y ago
  > as a homeowner I need something with ample cargo area to get various things for my home This might be off-topic and I don't mean to come across as confrontational, I would like to ask: I've read this as a reason to own a truck many times and, assuming you don't have something like a farm, I'm very interested to know what it is you're hauling on the regular? I've owned property three times in my life, twice in Texas (where there's no shortage of trucks) and have never owned a truck. All three properties have been single-family detached structures with yards, once with a pool, the works. The few times I needed to bring something home my regular sedan couldn't handle, I rented a truck for a couple of hours or a day. Full disclosure: I loathed driving the things, too. Pedestrians were virtually impossible to see, a staggering number of blind spots, felt like it took an entire county to bring the thing to a stop, and one refueling of the rental was about what I spent on a month of gas for my usual vehicle.
  - deleted 6y ago
    [deleted]
  - InitialLastName 6y ago
    I'm with you on this, but I do find that the inertia of having to rent a truck discourages me from operating my abode optimally. For example, I've been looking at appliances, and occasionally see nice appliances on sale on craigslist or the like... these would be dead simple to pick up if I had a truck, but I'm a small car kind of person. Similarly, I've been putting off a Home Depot trip to buy lumber for a project because I would need to get the plywood cut down pretty small to fit in my car, and I can't be bothered to rent a truck.
    - KozmoNau7 6y ago
      > "For example, I've been looking at appliances, and occasionally see nice appliances on sale on craigslist or the like... these would be dead simple to pick up if I had a truck, but I'm a small car kind of person." A good way to solve this issue is a small car with a trailer. Even the smallest trailers available here (750kg gross weight) are plenty to haul home any appliance or piece of furniture. And the trailer doesn't impact your fuel budget when you're not using it.
Cshelton 6y ago
As a kid, I really wanted a Hummer H1, and then H2, no regards towards their fuel inefficiency or the environment. I think they still are amazing. I think some people have put batteries and an electric drive train in H1's. (Arnold owns one I think?) I think you are off about the Hummer fan base. Many just want a good sized, rugged vehicle that can go into the mountains of Colorado without a worry. Yes, the "5mpg lulz" guys are out there, I agree with that. Even when I could afford an H2, I then knew about things like the environment and how owning one looks. So I didn't. This EV Hummer looks awesome. I think their timeline to delivering is VERY optimistic and their tech will lag behind Tesla in every single way. I have a deposit on a Tesla Cybertruck and will be keeping that.

playingchanges 6y ago

Seems like a direct play at targeting anyone ostentatious enough to buy a Cybertruck to me

m4eta 6y ago

You underestimate the middle. The world isn't defined by the stereotypes we interrupt it by and this isn't any different. My friends sort of fall in this group. Imagine jock but not quite smart enough to be a nerd. Disposable incomes because we refused to grow up. They're going to wake up and be pissed when they see its already sold out.

sl1ck731 6y ago

I think your oversimplifying the appeal of a Hummer to only be had by some stereotype you have. I would purchase one of these as I have always liked the way the Hummer looks. I don't care for its association with the military or anything else. I'm not "flamboyantly liberal" and pretty center on a lot of things. It is just a nice looking car, simple as that. I also find the Tesla truck appealing as a homeowner I need something with ample cargo area to get various things for my home. It isn't that its electric that draws me, it wouldn't be that it was an ICE that would draw me either. Its just nice looking and featureful.

techsupporter 6y ago
> as a homeowner I need something with ample cargo area to get various things for my home This might be off-topic and I don't mean to come across as confrontational, I would like to ask: I've read this as a reason to own a truck many times and, assuming you don't have something like a farm, I'm very interested to know what it is you're hauling on the regular? I've owned property three times in my life, twice in Texas (where there's no shortage of trucks) and have never owned a truck. All three properties have been single-family detached structures with yards, once with a pool, the works. The few times I needed to bring something home my regular sedan couldn't handle, I rented a truck for a couple of hours or a day. Full disclosure: I loathed driving the things, too. Pedestrians were virtually impossible to see, a staggering number of blind spots, felt like it took an entire county to bring the thing to a stop, and one refueling of the rental was about what I spent on a month of gas for my usual vehicle.
- deleted 6y ago
  [deleted]
- InitialLastName 6y ago
  I'm with you on this, but I do find that the inertia of having to rent a truck discourages me from operating my abode optimally. For example, I've been looking at appliances, and occasionally see nice appliances on sale on craigslist or the like... these would be dead simple to pick up if I had a truck, but I'm a small car kind of person. Similarly, I've been putting off a Home Depot trip to buy lumber for a project because I would need to get the plywood cut down pretty small to fit in my car, and I can't be bothered to rent a truck.
  - KozmoNau7 6y ago
    > "For example, I've been looking at appliances, and occasionally see nice appliances on sale on craigslist or the like... these would be dead simple to pick up if I had a truck, but I'm a small car kind of person." A good way to solve this issue is a small car with a trailer. Even the smallest trailers available here (750kg gross weight) are plenty to haul home any appliance or piece of furniture. And the trailer doesn't impact your fuel budget when you're not using it.

Cshelton 6y ago

As a kid, I really wanted a Hummer H1, and then H2, no regards towards their fuel inefficiency or the environment. I think they still are amazing. I think some people have put batteries and an electric drive train in H1's. (Arnold owns one I think?) I think you are off about the Hummer fan base. Many just want a good sized, rugged vehicle that can go into the mountains of Colorado without a worry. Yes, the "5mpg lulz" guys are out there, I agree with that. Even when I could afford an H2, I then knew about things like the environment and how owning one looks. So I didn't. This EV Hummer looks awesome. I think their timeline to delivering is VERY optimistic and their tech will lag behind Tesla in every single way. I have a deposit on a Tesla Cybertruck and will be keeping that.