I don't mean to give that impression at all. Looking through this paper it looks like quite legitimate, thoughtful research, and the fact that they used Dynata

I don't mean to give that impression at all. Looking through this paper it looks like quite legitimate, thoughtful research, and the fact that they used Dynata certainly doesn't impugn their motivations. As I was able to glean, Dynata is a polling firm. Their willingness to do push polling reflects badly on their ethics, but it's orthogonal to their ability to perform effective polling.