I wonder if it's the case that the first time you do any kind of novel distribution approach (auction, revenue share, etc.) at large scale it has a good chance

I wonder if it's the case that the first time you do any kind of novel distribution approach (auction, revenue share, etc.) at large scale it has a good chance of working. The second time, however, everyone has had time to learn how to game the system (including the government) no matter what the system actually is. Then you can play a game of whack a mole to patch things but you rarely come out ahead.