Disagree! I'm on the business side of things as well and I started learning PHP last year while freelancing and then switched over to Rails when I started my w

Disagree! I'm on the business side of things as well and I started learning PHP last year while freelancing and then switched over to Rails when I started my work with a Rails dev shop. I have found that the process is that I dream up an idea, figure out how to code it, and repeat either step as necessary. Sometimes you have to tweak, sometimes you have to redo, but I have never really felt the constraints of my ability to code as a limitation to my creativity. It becomes easier as you get better. :) EDIT: I have also found that it helps for me to create a lean canvas for my projects - the money aspect is somewhat important, and it helps me figure out the MVP of a product so that I don't slave away for weeks on a non-profitable idea. http://www.leancanvas.com http://www.leancanvas.com