> I don't understand how the more expensive providers can still have customers. > The main differentiation is support. Might be a case of decoy effect in act

> I don't understand how the more expensive providers can still have customers. > The main differentiation is support. Might be a case of decoy effect in action. Swisscom (the expensive option) gets more customers by introducing a cheaper option with worse support. https://en.wikipedia.org/wiki/Decoy_effect https://en.wikipedia.org/wiki/Decoy_effect