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A more resilient version of Quibi has been operating in Japan for 5 years. It's called "C Channel"[1], founded by the founder of the LINE messaging app Akira Mo
by coolandsmartrr 6y ago
A more resilient version of Quibi has been operating in Japan for 5 years. It's called "C Channel"[1], founded by the founder of the LINE messaging app Akira Morikawa. C Channel also presents short videos in vertical format. It differs from Quibi that they have narrowed their target viewer on young women who want makeup tutorials. Their production cost is probably cheaper: they feature influencers instead of A-list celebrities. They started small, and still serve that specific niche for women who want to be fashionable.
Quibi may have fared better if they likewise focused on a specific niche of viewers.
[1] https://www.cchan.tv/ https://www.cchan.tv/