Facebook provides a way for advertisers to pass back non-deterimnistic and PII signals to match users offsite of Facebook. ie. without cookies, server-to-server

Facebook provides a way for advertisers to pass back non-deterimnistic and PII signals to match users offsite of Facebook. ie. without cookies, server-to-server https://developers.facebook.com/docs/marketing-api/conversions-api/ https://developers.facebook.com/docs/marketing-api/conversio...