These are all very good ideas. In my experience, your Early Adopters, as few as they may be, can be segmented into subcategories. Finding eager users with a hi

These are all very good ideas. In my experience, your Early Adopters, as few as they may be, can be segmented into subcategories. Finding eager users with a high-risk tolerance is hard. But, when you do find them, it means that you have tapped into a problem that is frustrating and has no good existing solution. The main insights you should try to get from these users are the following: - what exactly is their "Job to be Done"? [0] - what is their existing workflow? are you solving one thing but unintentionally creating problems elsewhere? - does this person have the authority or decision-making power to commit to your offering? [0] https://hbr.org/2016/09/know-your-customers-jobs-to-be-done https://hbr.org/2016/09/know-your-customers-jobs-to-be-done