Content services have thrived or not based on their content library. So flying directly in the face of that and assuming you could carve out a niche based on a

Content services have thrived or not based on their content library. So flying directly in the face of that and assuming you could carve out a niche based on a "time of day"/"behavior" thing alone seems very daring, especially when you're still spending an unimaginable amount of $$ on content that you'll need to pay back soon. The swing and a miss on the consumption model crippled the ability of the content to stand on its own and give them any other chance...