This reminds me of how business types have somehow convinced themselves that the success of franchises like Chipotle is due to "choice", that people really care

This reminds me of how business types have somehow convinced themselves that the success of franchises like Chipotle is due to "choice", that people really care about choice in fast food nowadays. As if being able to pick from different types of beans was the key differentiator, and not making a popular type of food (not otherwise available at a national chain) and doing it pretty well. A more interesting, much smaller risk would've been something like a sketch comedy show where every clip is under a minute (Tiktok style). Yeah a ton of amateurs are already doing stuff like that, but - hire them!