I must say... I've seen their ads a lot on YouTube and I had no idea their format and business model was fundamentally different from Netflix. I thought - ok, a

I must say... I've seen their ads a lot on YouTube and I had no idea their format and business model was fundamentally different from Netflix. I thought - ok, another Netflix... Reading the comments I can see it was mobile-only and short episodes targeted at people riding public transport (or similar short duration where what you can do is very limited and you want to entertain yourself). Seems like a big failure marketing-wise.