It's hard to know exactly what about Quibi failed. Argument 1: No one wants short-form video. YouTube has been the master at this market, TikTok too! I think t

It's hard to know exactly what about Quibi failed. Argument 1: No one wants short-form video. YouTube has been the master at this market, TikTok too! I think there is plenty of space for more short-form content. Argument 2: No one wants to pay for streaming content. Netflix and Hulu have plenty of varying length content that people willingly pay for. Ultimately, Quibi itself was weird. Correct me if I'm wrong, but their marketing strategy was, high end short form content, code for Hollywooy-esque content. There's nothing wrong with this style of content, but when I watch something short-form, I expect it to keep my attention when I'm actively holding my phone. YouTube and TikTok content are both edited to be high paced and leave little room for air. That keeps it engaging when you're on your phone because you just can't look away. If I wanted to relax after a long day, I want to sit on the couch and turn on the TV. That's where typical Hollywood content fits in. Lots of space in between spoken dialog, music, and more reflective pacing. Quibi tried to give you TV pacing, but short-form format and ultimately that was rejected in the market. Why on earth didn't they test this thesis before blowing through a billion dollars?