They launched in a kind of weird way. One would think that if they raised 2B they would start really small and test their hypothesis with a few marquee shows,

They launched in a kind of weird way. One would think that if they raised 2B they would start really small and test their hypothesis with a few marquee shows, and then iterate to find a product that meets the tastes and demands of the consumer. Instead it feels like they just made a lot of assumptions and built a sophisticated expensive end product ... and consumers didn't show up. That's a lot of money up in smoke.