And since you're not able to bid on your brand name, Google is allowing your competitors to bid on your brand name while preventing you, which clearly is unfair

And since you're not able to bid on your brand name, Google is allowing your competitors to bid on your brand name while preventing you, which clearly is unfair to you and potentially very misleading to consumers trying to find your site, but being tricked into clicking to a (potentially less trustworthy) competitor.