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I have to admit, while I loved the schadenfreude of watching Hollywood hubris collide with the terrible launch of Quibi - I am surprised that they are throwing
by reggieband 6y ago
I have to admit, while I loved the schadenfreude of watching Hollywood hubris collide with the terrible launch of Quibi - I am surprised that they are throwing in the towel so quickly. The basic premise of high-quality short-form content actually seems solid. I truly expected them to persist through the initial bad press and eventually run a decent if unremarkable business.
In some ways it reminds me of Vine, Periscope, Musically and the other apps that preceded TikTok. Also reminds me of the quick demise of Mixer.
Maybe it is the case of the right idea but at the wrong time. I can only guess the expenses were too high and they have no option to but to fold.
- rchaud 6y agoThey haven't been advertising for a good long time. I think they expected that with a big ad spend, they'd develop a user base and build awareness organically after that via word of mouth. That clearly didn't happen, so more advertising would be needed. At a certain point those ad bills add up, especially if they aren't able to convert enough free trial people into paid users.