> They pay because they hate ads and Youtube gatekeeps basic app functionality behind the paywall. Ding, ding, ding! The accuracy of this statement is frighten

> They pay because they hate ads and Youtube gatekeeps basic app functionality behind the paywall. Ding, ding, ding! The accuracy of this statement is frightening. I'm annoyed with YT pushing major media orgs' content out because the only reason I watch it is for the smaller creators. But the reality is the ads are annoying. And it's worth paying for just to be able to listen to the app with the screen turned off. I've also warmed up quite a bit to YT Music even if the UI feels a bit rough around the edges (browser; mobile is OK). But the ads? Yeah, that's a big reason.