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Don't forget what might be the most incoherent marketing campaign of recent memory. I spent nearly a year seeing Quibi advertisements and had no idea it was a
by causality0 6y ago
Don't forget what might be the most incoherent marketing campaign of recent memory. I spent nearly a year seeing Quibi advertisements and had no idea it was a video streaming service until its financial troubles made it to HN.
- jdoliner 6y agoThis is the first I'm hearing that it's a video streaming service. Shutting down is the best marketing move they ever made, let's see if it works out for them.
- MattGaiser 6y agoI had heard of them multiple times before as well, but while I knew they did some kind of content, I had no idea what it was.
- rchaud 6y agoThey had video ads running constantly on Instagram for months. To me, it was pretty clear what the offering was (long form TikTok/Vine/Reels), and not something I really had any interest in.