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The last thing Quibi wanted was COVID-19 work from home. Quibi was trying to target people to consume their content during their commute.
by stunt 6y ago
The last thing Quibi wanted was COVID-19 work from home. Quibi was trying to target people to consume their content during their commute.
- danpalmer 6y agoWhile this might be true I think it’s easy to point to COVID as being the downfall of many companies now, when the reality is that many would have failed for other reasons. For Quibi, it seems the fundamental issue may have been lack of product market fit due to a) not testing, and b) having a shallow understanding of the entertainment market.
- kevstev 6y agoThis rings so hollow to me. You have tons of people who are all of a sudden working from home and are still doing lunches, or have lots of free time in general in an age where shorter form content is more prevalent. Yes, that was their target- but were they really only targeting NYC and a handful of other cities commuters? That's a pretty small TAM. Everyone else in a car and not watching content on their phone. The content was not compelling, and that's the real story. They overpaid to quickly produce a library with star power and the end results were sub par, and could not compete with free alternatives, or depending on how you look at it- could not force their way into the budgets for consumer's paid streaming services.
- rchaud 6y agoHow many people are we talking though? Subway trains usually don't get good cell reception, and a huge chunk of Americans drive to work, a time during which they wouldn't be watching video.
- pier25 6y agoPersonally, I don't have a problem consuming 15 mins of a 1 hour show.