Really hard to compete in a media market with a half-dozen established competitors. It requires breakout shows and/or a completely different approach to content

Really hard to compete in a media market with a half-dozen established competitors. It requires breakout shows and/or a completely different approach to content and audiences. Fox did it in the late 80s with the Simpsons. The niche approach can work, too, if it truly dominates (like ESPN did in the first 15 years of its existence).