> If you’re building a service – remember that localisation is about much more than the GUI. All aspects of the interface need to be considered. Localization i

> If you’re building a service – remember that localisation is about much more than the GUI. All aspects of the interface need to be considered. Localization is hard. This is one of the big reasons why Europe is not able to re-create Silicon Valley. If a startup in Silicon Valley creates a US only version of a service, they have access to a massive, wealthy market without having to do any localization. While the EU as a whole is larger than the US market, it is split into a lot of different localities with different languages.