4 ms·

Bill Gates had enough faith in its effectiveness to do it with Apple (basically handing them free money by buying non-voting shares with a certain arrangement).

• ryanwatkins 6y ago
  Microsoft netted about $550 million from that $150 million investment in Apple.
  • gilrain 6y ago
    An interesting factoid, but of course you don't think that Microsoft made that investment in their then-failing competitor because they expected a good return. Right?
  • srtjstjsj 6y ago
    On what timescale?
• athms 6y ago
  There was on-going litigation and cross license negotiations at the time Steve Jobs became CEO, after Apple's the purchase of NeXT. The $150 million investment in stock by Microsoft was part of the settlement.