Once people start saying Likes/Clicks/Views lead to Outcomes not just for person hitting the numbers, but for the whole of society then they need to point at th

Once people start saying Likes/Clicks/Views lead to Outcomes not just for person hitting the numbers, but for the whole of society then they need to point at those Outcomes. Not the Like/Click/View counts. Obama did the connect thing. He was certified "with it". He was called the first Social Media President for taking advantage of it in ways the "dinosaurs" didn't. He collected record number of Likes. But what was the point of all that? Did the Likes/Clicks/Views translate to outcomes? Those that didn't think he was "with it" just went and looked for some one else. And propped them up with the same tools. Trump gets record Likes. Trump gets power. But where are the outcomes? Both sides think they are brilliant for hitting new social media records. And then get trapped into an arms race of Like counting. Not outcome counting. Both sides have proved Likes do not equal Outcomes for Society. But they sure do reward the Individual and some small coterie around the Individual. The reward system has to change. Count Outcomes to Society. Not outcomes of the person.