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I manage a decent size Google Adwords account. The Google adwords "strategist" they have call me is always pushing the Smart Bidding endlessly. So I try it on
by gscott 6y ago
I manage a decent size Google Adwords account. The Google adwords "strategist" they have call me is always pushing the Smart Bidding endlessly. So I try it on one campaign. Smart bidding increased the click cost from about $20 to $100. The one click converted but I get conversions on that campaign for about $60 so it was a disaster. Turned off that smart bidding and went back to my own eCpc bidding.
- wannabag 6y agoSame experience here... I even told them and they continue pushing.