I mean, there have been some very well funded attempts to compete with Google. Bing is the main one I am referring to. Bing has the technical chops to theoretic

I mean, there have been some very well funded attempts to compete with Google. Bing is the main one I am referring to. Bing has the technical chops to theoretically compete with Google but their product offering as a whole is not as good, and people prefer the Google option. It is possible to try and compete with Google, and more will try, but it will be very difficult to create a more complete overall package.