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> Apple-originated search traffic adds up to half of Google search volume, the government says. That doesn't seem plausible. It seems like it ought to be more
by elihu 6y ago
> Apple-originated search traffic adds up to half of Google search volume, the government says.
That doesn't seem plausible. It seems like it ought to be more like 10-20% of search volume going by market share. Unless Apple users are for some reason doing more searches than Android and Windows users.
I could see how maybe ad revenue from Apple users is disproportional to their market share because they're generally wealthier.
- titanomachy 6y agoMaybe they're referring to US traffic only for some reason? The iPhone has something like 50% market share in the US.
- chillfox 6y agoOf course only US traffic counts and that "some reason" would be because their jurisdiction is only the US.
- elihu 6y agoWow, I didn't realize their market share was that large.
- arthurcolle 6y agoIt's one of 4 trillion dollar market-cap US companies. Of course it's going to have significant market share as a result.
- pier25 6y ago> Unless Apple users are for some reason doing more searches than Android and Windows users. And also clicking on the ads, no?
- dannyw 6y agoIt's also possible they're referring to revenue. It's expected that users who buy accessible-luxury phones are worth more to advertisers and marketers.
- spideymans 6y agoI'd expect iOS devices to also last longer than cheap Android phones. That means that iOS usage share should be substantially higher than its market share
- blocked_again 6y agoYour theory makes sense if people buy only one phone in their life time.
- graeme 6y agoYou can actually look up device numbers. I did and was surprised. Apple 1.5 billion, android 2.5 billion, in 2019. The comparison is a little murky because both stats include everything: watches, speakers, etc. But at least 900 million iphones were active. https://www.theverge.com/2019/1/29/18202736/apple-devices-ios-earnings-q1-2019 https://www.theverge.com/2019/1/29/18202736/apple-devices-io... https://www.androidpolice.com/2019/05/07/there-are-now-more-than-2-5-billion-active-android-devices/ https://www.androidpolice.com/2019/05/07/there-are-now-more-...
- wffurr 6y agoNot sure how that follows. If iPhones last twice as long as Android phones, then for every iPhone sale to one user there are two Android sales to one user. Thus in any given year, there are twice as many iPhone users as the market share of phones sold in that year would indicate.
- benplum 6y agoDesktop browsers on Macs also report as 'Apple' devices.