This is the reality of how the bettors move the lines (ie odds on offer), large bets or a lot of small bets will move the line. In effect the final line at kick

This is the reality of how the bettors move the lines (ie odds on offer), large bets or a lot of small bets will move the line. In effect the final line at kickoff (or whatever) is kind of a distilled, crowd sourced expectation for the result of the match. The key is to identify advantageous lines when the major books publish them and place bets before the "public" moves the line.