4 ms·

They are actually first priced auctioned now https://www.blog.google/products/admanager/simplifying-programmatic-first-price-auctions-google-ad-manager/ https:

• temporalparts 6y ago
  The post states that 90+% of google's auctions are still second priced: > It’s important to note that our move to a single unified first price auction only impacts display and video inventory sold via Ad Manager. This change will have no impact on auctions for ads on Google Search, AdSense for Search, YouTube, and other Google properties, and advertisers using Google Ads or Display & Video 360 do not need to take any action.
  • asperous 6y ago
    yeah that's right, my mistake for not writing that. I only ever used their programmatic product