While we were competing with Google for search traffic some of the points the Justice Department makes became pretty self evident. How could a new startup comp

While we were competing with Google for search traffic some of the points the Justice Department makes became pretty self evident. How could a new startup compete with a company that paid billions of dollars a year to have search traffic directed to them? That always amazed me that the better the search results of other engines the more it costs Google to force that traffic their way. The other thing which I found hilarious was that "search engine marketing"[1] was forbidden by their contracts. [1] SEM is a practice where you buy a google advertisement on search which points to a page about the search query with Google ads on it. (except you share the revenue of those clicks). Perhaps not surprisingly you can make good money on this with highly contested clicks (Mortgages, Credit Cards, Insurance, Etc.)