5 ms·
That isn't the way ad auctions work. They don't make it up 3 weeks later. They make it up in real time. The decision on where to show an ad is done in milliseco
by zaphar 6y ago
That isn't the way ad auctions work. They don't make it up 3 weeks later. They make it up in real time. The decision on where to show an ad is done in milliseconds. If it doesn't show up on your site it shows up on a different site instead right then.
- sam0x17 6y agoClick-fraud decisions happen weeks later when it's time to send payouts to publishers. It will show $800 pending for deposit and then will say removed and you'll get an email about click fraud. That's what happened in this scenario. $800 / a month worth of earnings on a publisher account got wiped out minutes before the new pay period started.
- zaphar 6y agoAhh that's a piece I didn't notice in the post. That does change things yes.
- sagarm 6y agoWhen the click fraud decision is made and when the decision is communicated are different things. When combating fraud, communicating the result of fraud decisions gives fraudsters information they can use to evade fraud protections. The faster the feedback loop for fraudsters, the faster they can find the gaps. Give feedback too quickly, and you'll never keep up in the cat-and-mouse game.