4 ms·

Could be that DuckDuckGo users just aren't good ad targets. The big thing separating them is "hates big corporations", I could easily see advertisement for big

Could be that DuckDuckGo users just aren't good ad targets. The big thing separating them is "hates big corporations", I could easily see advertisement for big corporations not being a big hit for this crowd.

inopinatus 6y ago
I'm a DDG user. I do not "hate big corporations". I may dislike some big corporations. I've enthusiastically worked for others. I hate poverty, injustice, and bigotry. I cannot stir up strong feelings about an advertising company. On the other hand I am a terrible advertising target, not wholly impervious to advertising but actively resistant, in part having seen under the bonnet of the sector and found little but a morass of grubby lies and folks with broken moral compasses. I intentionally interpret advertising as noise, not signal. (corollary: attempts to disguise advertising are an irritant and a cognitive burden, so I allocate advertorials, content marketing, and drip-email compaigns to the Brand Damage circle of hell)
paulgb 6y ago
Maybe, but one big difference I notice between the two is that a search for <brand> on Google often has the top result as an ad for that brand, whereas on DDG it will be the same result but not an ad. It seems that brands don't have to “defend their turf” on DDG by buying ads on their own name as they do for Google.
dhimes 6y ago
I wonder if DuckDuckGo would be more successful if it was easier to find out how to advertise with them. Like, a link on the page that says "Advertise on Duck Duck Go." I've tried to advertise with them in the past a few times and gave up. I posted here before also, as I think Gabriel used to read the pages. I use them for search as my default, and I would have used them for ads. I still might if they put a link there.
- cpeterso 6y ago
  From what I've heard, DuckDuckGo sources its ads from Bing. I searched for "camera" on DuckDuckGo and the ad links have URLs that redirect to Bing, e.g. "https://duckduckgo.com/y.js?ad_provider=bingv7aa&u3=https://www.bing.com/ https://duckduckgo.com/y.js?ad_provider=bingv7aa&u3=https://......".
- cvwright 6y ago
  Agreed, it took me far too long to find an answer to this. Apparently you have to sign up for some Microsoft ad platform, and then select DDG as one of the places to show your ads.
  - dhimes 6y ago
    Wow. So you're really advertising through Microsoft. Hopefully someday DDG will have its own index.
    - srtjstjsj 6y ago
      There's a reason MS and Google have an index and DDG doesn't. It's expensive.
  - ColinHayhurst 6y ago
    Actually I don't believe you can place on DDG. You can only select "Bing, AOL, and Yahoo search syndication search partners"

inopinatus 6y ago

I'm a DDG user. I do not "hate big corporations". I may dislike some big corporations. I've enthusiastically worked for others. I hate poverty, injustice, and bigotry. I cannot stir up strong feelings about an advertising company. On the other hand I am a terrible advertising target, not wholly impervious to advertising but actively resistant, in part having seen under the bonnet of the sector and found little but a morass of grubby lies and folks with broken moral compasses. I intentionally interpret advertising as noise, not signal. (corollary: attempts to disguise advertising are an irritant and a cognitive burden, so I allocate advertorials, content marketing, and drip-email compaigns to the Brand Damage circle of hell)

paulgb 6y ago

Maybe, but one big difference I notice between the two is that a search for <brand> on Google often has the top result as an ad for that brand, whereas on DDG it will be the same result but not an ad. It seems that brands don't have to “defend their turf” on DDG by buying ads on their own name as they do for Google.

dhimes 6y ago

I wonder if DuckDuckGo would be more successful if it was easier to find out how to advertise with them. Like, a link on the page that says "Advertise on Duck Duck Go." I've tried to advertise with them in the past a few times and gave up. I posted here before also, as I think Gabriel used to read the pages. I use them for search as my default, and I would have used them for ads. I still might if they put a link there.

cpeterso 6y ago
From what I've heard, DuckDuckGo sources its ads from Bing. I searched for "camera" on DuckDuckGo and the ad links have URLs that redirect to Bing, e.g. "https://duckduckgo.com/y.js?ad_provider=bingv7aa&u3=https://www.bing.com/ https://duckduckgo.com/y.js?ad_provider=bingv7aa&u3=https://......".
cvwright 6y ago
Agreed, it took me far too long to find an answer to this. Apparently you have to sign up for some Microsoft ad platform, and then select DDG as one of the places to show your ads.
- dhimes 6y ago
  Wow. So you're really advertising through Microsoft. Hopefully someday DDG will have its own index.
  - srtjstjsj 6y ago
    There's a reason MS and Google have an index and DDG doesn't. It's expensive.
- ColinHayhurst 6y ago
  Actually I don't believe you can place on DDG. You can only select "Bing, AOL, and Yahoo search syndication search partners"