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I did read that section, but it's not immediately clear to me that those two things are causally related. Yes, Luxxotica cut Oakley out of their stores and Oakl
by 0xffff2 6y ago
I did read that section, but it's not immediately clear to me that those two things are causally related. Yes, Luxxotica cut Oakley out of their stores and Oakley stock lost a lot of value. But, Luxxotica bought Oakley 6 years later. Where's the link exactly? Did Oakley's stock continue to decline? Was there shareholder demand to sell?
I was in the US Army in the time surrounding the purchase. The amount of Oakley product that was purchased by both the government and individual soldiers should have been enough to keep Oakley afloat all on its own.