That's correct. > Trademark owners have a duty to police their mark. This applies to all types of marks – brand names, slogans, color, product shapes, or even

That's correct. > Trademark owners have a duty to police their mark. This applies to all types of marks – brand names, slogans, color, product shapes, or even a smell. The cost of dropping the ball on this duty can range from a bar on future enforcement of your rights against a particular company to a complete loss of all trademark rights. As a practical business reality, the value of marks that are not policed and their associated goodwill are always in danger. [0] https://www.mintz.com/insights-center/viewpoints/2251/2013-04-10-primer-policing-your-trademark https://www.mintz.com/insights-center/viewpoints/2251/2013-0...