>but is "trust" really something that applies to companies at all? Of course, It's called branding. Promises that aren't kept are still promises that aren't ke

>but is "trust" really something that applies to companies at all? Of course, It's called branding. Promises that aren't kept are still promises that aren't kept, and Apple was traditionally known for going beyond expectations, it's the core of their brand. Some companies are more B2B business and developer friendly, like MS and FB, and others like Apple and Amazon are the opposite, they're first and foremost about B2C and mainstream customers. Apple is less B2B focused than before because of the iPhone. They don't have to attract devs by giving them the best tools, they can attract them because of their market share among solvent customers on mobile alone.