Hey David, congrats to you. This felt like a winner even two years ago. The absence of "low-code" (the phrase) throughout the site--except for a couple of blog

Hey David, congrats to you. This felt like a winner even two years ago. The absence of "low-code" (the phrase) throughout the site--except for a couple of blog posts--makes me think it was a conscious decision. Sort of how Slack remarkably avoids the word "chat" anywhere on their site. Is that the case, and why?