Anyone know how they were planning on getting revenue? I know that can sometimes be a snarky question, but this seems like a good idea and I'm genuinely curious

Anyone know how they were planning on getting revenue? I know that can sometimes be a snarky question, but this seems like a good idea and I'm genuinely curious... especially because it looks like they launched as a free service. Were they thinking this is something that a small business owner would eventually pay $5-20/month for?