Based on my reading of things, it looks like they are looking to protect their brand by not allowing another brand to use their name. For instance, you would b

Based on my reading of things, it looks like they are looking to protect their brand by not allowing another brand to use their name. For instance, you would be surprised to see "Kleenex Captain" or "Facebook Freedom" being the name of another business entity, and think it was okay. What they are okay with is utilizing their name in the titles of articles/posts/blogs/etc. And with that, I'm perfectly okay.