Honestly, I got good support even for things that logically would not yield profits (in my case, I erroneously bought a music book for the wrong instrument, cal

Honestly, I got good support even for things that logically would not yield profits (in my case, I erroneously bought a music book for the wrong instrument, called in to explain my mistake, and they subsequently shipped the right one for free, without even asking me to return the other one). I don't have prime and I'm not one of those people that always shops amazon. I read recently that a lot of amazon returns just end up in the dumpster. It feels like they consider the logistics of returns in their customer retention strategy.