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You get excellent support as a Prime member paying $10+ a month, or you've just spend hundreds shopping there. You're not a free ad-based user like with Google.
by ehsankia 6y ago
You get excellent support as a Prime member paying $10+ a month, or you've just spend hundreds shopping there. You're not a free ad-based user like with Google.
I'm not sure how much these numbers hold up, but a quick search claims that they get around 150-250M monthly users. That's still a whole order of magnitude away from 1-2B Google gets.
- lhorie 6y agoHonestly, I got good support even for things that logically would not yield profits (in my case, I erroneously bought a music book for the wrong instrument, called in to explain my mistake, and they subsequently shipped the right one for free, without even asking me to return the other one). I don't have prime and I'm not one of those people that always shops amazon. I read recently that a lot of amazon returns just end up in the dumpster. It feels like they consider the logistics of returns in their customer retention strategy.