+1 it's all about the UX. It's just an incremental improvement against any competitor of the times (infinite logs, efficient search, multi-server, easy bots, au

+1 it's all about the UX. It's just an incremental improvement against any competitor of the times (infinite logs, efficient search, multi-server, easy bots, audio chat rooms that work better...). It's pretty clear Discord has talented _designers_. And better UX has made Discord increasingly useful to conduct business on.