Both Pete Fader and Bruce Hardy are "marketing people": https://marketing.wharton.upenn.edu/profile/faderp/ https://marketing.wharton.upenn.edu/profile/faderp/

Both Pete Fader and Bruce Hardy are "marketing people": https://marketing.wharton.upenn.edu/profile/faderp/ https://marketing.wharton.upenn.edu/profile/faderp/ http://brucehardie.com http://brucehardie.com