WRT needing to defend the mark: I was discussing what they seem to think is true, not necessarily that it was actually true, and that they are applying their in

WRT needing to defend the mark: I was discussing what they seem to think is true, not necessarily that it was actually true, and that they are applying their interpretation fairly. And legally required or not, publicly acting to defend the mark may put off others using something similar which is presumably the desire. A bit of a bully-boy tactic perhaps, but again I'm stating the fact rather than judging it.