The front loaded cost of that is pretty high vs. $8 for Netflix though - and we're talking a handful of premium/new releases vs. the Netflix's streaming catalog

The front loaded cost of that is pretty high vs. $8 for Netflix though - and we're talking a handful of premium/new releases vs. the Netflix's streaming catalog which has been rapidly growing in size/quality. That said, I can only speak to my experience as a Cox sub from about 4 years back as I've since cut the cord. I agree that big cable should have the power and leverage to stop the bloodletting. I think it's similar to any industry that has coasted along far too long, thinking that it is too big and powerful to fall.