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I can think of a $25 billion* reason not choose Chicago to test in... In all seriousness, if you actually wanted to have test markets, I can't imagine includin
by larrik 16y ago
I can think of a $25 billion* reason not choose Chicago to test in...
In all seriousness, if you actually wanted to have test markets, I can't imagine including LA, NY or Chicago with a straight face.
*potential IPO, at least
- defen 16y agoFunny, point taken about Chicago. I guess I wasn't thinking about the fact that these are test markets, which is indeed a good reason not to start with the biggest cities.
- dougws 16y agoI still don't get it. Why not have a big city as a test market? It seems like the more potential customers there are, the more likely it is to catch on. EDIT: Serious question, by the way. I assume from the exchange above that there is an answer, I just don't know what it is.
- SoftwareMaven 16y agoReasons not to choose the biggest cities: 1. More traffic than you think you can handle. 2. Demographics don't match the mainstream that you will be selling to later. 3. Competition already has a lock on those cities. I'm sure there are others as well. Edit: the Chicago/$25 billion comments refer to Groupon's HQ being in Chicago (and their Potenial IPO valuation[1]). [1] http://www.bloomberg.com/news/2011-03-17/groupon-is-said-to-discuss-ipo-valuation-of-up-to-25-billion.html http://www.bloomberg.com/news/2011-03-17/groupon-is-said-to-...
- dougws 16y agoThose all make sense. Thanks!