Because it's cheaper to have legal interns/contractors do this kind of work who are paid for enforcement not for PR. And to know how to handle these situations

Because it's cheaper to have legal interns/contractors do this kind of work who are paid for enforcement not for PR. And to know how to handle these situations with tact and decency cost a lot more money. Also: trademark law is an opening for DDOS/spam attack: anyone can easily infringe, anyone can easily send threatening legal letter and now with social media, anyone can easily get outrage points up by posting legal letters online.