I don't know about Europe, but walking around South Korea three years ago, it was a sea of Samsungs and LGs on every man, woman, child, and senior. Today, if a

I don't know about Europe, but walking around South Korea three years ago, it was a sea of Samsungs and LGs on every man, woman, child, and senior. Today, if a university student isn't sporting an iPhone 4 (not 3Gs, since that's last year's model), then it's because they're getting one next month or next semester. Nevertheless, South Koreans are fiercely loyal to national brands and companies (chaebol - http://en.wikipedia.org/wiki/Chaebol http://en.wikipedia.org/wiki/Chaebol), so it sets up quite a quandary: Do I get a better (often cheaper) smart phone that carries more cachet, or do I get a pretty-good locally-made phone that's loaded down with features that I don't really use much and for which I have to pay extra (Nate/June/DMBtv)? It seems that almost universally Koreans have put aside their intense nationalism and national-brand loyalty (you'd be amazed how intense) and opted for the foreign-made cachet-carrier. That, with the exception of the Galaxy S, which is doing great and being promoted heavily on (literally) every busy street corner. I do mean literally, not "literally". All of this to conclude that now, South Korea sees a huge chink in iPhone's armour, just like Naver and Daum saw a chink in Google's armor a couple of weeks ago. This is a chance to put down the foreigner brands and promote national brands anew. The thinking being: "let's go for it and see what we can get out of this."