That apple collects "non-personal" location data isn't a secret. Look at their privacy policy: http://www.apple.com/privacy/ http://www.apple.com/privacy/ So

That apple collects "non-personal" location data isn't a secret. Look at their privacy policy: http://www.apple.com/privacy/ http://www.apple.com/privacy/ Some details as to what and why they collect data was provided by Apple to Congress last year: http://markey.house.gov/docs/applemarkeybarton7-12-10.pdf http://markey.house.gov/docs/applemarkeybarton7-12-10.pdf http://www.eweek.com/c/a/Web-Services-Web-20-and-SOA/Apple-Tells-Congressmen-it-Batches-Encrypts-Location-Data-411968/ http://www.eweek.com/c/a/Web-Services-Web-20-and-SOA/Apple-T... Some additional information as to what's going on is at: http://alexlevinson.wordpress.com/2011/04/23/3-new-thoughts-on-mobile-location/ http://alexlevinson.wordpress.com/2011/04/23/3-new-thoughts-... Note the emphasis in all of this on "non-personal". As somebody else pointed out, Steve Jobs is technically correct in the statement he (supposedly) made.