> Their playful approach makes it fun to be there. This right here was one of the biggest reasons for the popularity of the Mac and Apple’s other early stuff.

> Their playful approach makes it fun to be there. This right here was one of the biggest reasons for the popularity of the Mac and Apple’s other early stuff. They’re not so playful right now, but the aesthetics are still a big part of why so many people love to “be there”, while other people can’t understand that and deride it as “form over function” and blahblah