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> The current director of the intelligence agency, Jeremy Fleming writes: "GCHQ is a citizen-facing intelligence and security enterprise with a globally recogni
by gampleman 6y ago
> The current director of the intelligence agency, Jeremy Fleming writes: "GCHQ is a citizen-facing intelligence and security enterprise with a globally recognised brand and reputation."
This sounds like some A+ BS. Since when do national intelligence agencies have globally recognised brands?
- nullsense 6y agoSince the CIA, FBI, NSA, Five Eyes? I've also heard of GCHQ as they open sourced CyberChef which I quite like.
- goatinaboat 6y agoSince when do national intelligence agencies have globally recognised brands? KGB, Mossad, MI6? All global brands with distinct reputations and images to maintain.
- richrichardsson 6y ago> KGB Showing your age there! FSB is the contemporary version.
- goatinaboat 6y agoShowing your age there! FSB is the contemporary version. Indeed, but the KGB brand is so strong it lives on! Most people use it as they would use a brand name like Xerox or Kleenex or Hoover to generically refer to a sinister all knowing Russian spy agency. Even Gestapo lives on as a word decades after it ceased to exist, and Stasi for that matter. Of course intelligence agencies have brands.
- older 6y agoNot in Belarus though.
- nickik 6y agoStudying Soviet history, the amount of names the same essential group had is mind blowing.
- simonh 6y agoName recognition and media image is incredibly important. Former MI5 and MI6 personnel have often credited British Intelligence's association with the James Bond franchise as being a huge asset in recruiting informants.
- onion2k 6y agoSince when do national intelligence agencies have globally recognised brands Ever since they had a need to control the narrative about what they're up to. Intelligence agencies need people to think that they're the good guys. That is brand management.
- _the_inflator 6y agoOff topic: LOL for A+ BS. Nice short term, will use it.
- gampleman 6y agoname + notoriety /= brand in my mind. > Brand /brand/ noun: > 1. a type of product manufactured by a particular company under a particular name > 2. an identifying mark burned on livestock or (in former times) criminals or slaves with a branding iron. Now perhaps Mr Fleming (BTW that's a funny name coincidence) is trying to use the word with a much broader meaning.