3 ms·
Think lawmakers and operating within the law can be untangled as a separate topic, part of the problem appearing is that the platforms are now using their own s
by ricardo81 6y ago
Think lawmakers and operating within the law can be untangled as a separate topic, part of the problem appearing is that the platforms are now using their own set of rules.
This becomes a problem when the platforms are essentially the gateways for the mainstream to access information. The early days of the web had a bit of 'build it and they will come'- if you had something interesting it would eventually get seen and linked to. Now you have to 'pay to play'. There are numerous stats about how much % per dollar goes to Facebook and Google when advertising. If you don't pay, you're much, much less likely to be seen.
The platforms are in a position of power and perhaps regulation can curtail that power. We are essentially looking at the information on the web via a lens that the platforms and their algos provide, and there aren't that many dominant platforms to provide the number of perspectives we perhaps need.
It's easier than ever to get content online thanks to the likes of Wordpress, but harder than ever to get people to see it.
Most webmasters who have an inkling of some information about SEO are too scared to link out in fear of receiving a penalty from Google. Now social media platforms are acting as the Internet police. This kind of thinking stifles the way the web was supposed to work.