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115.9m households have TVs[1], so 23.6m accounts is just over 20% of households with TVs subscribing. That seems more reasonable. The 7% figure assumes 1 accoun
by AdamTReineke 16y ago
115.9m households have TVs[1], so 23.6m accounts is just over 20% of households with TVs subscribing. That seems more reasonable. The 7% figure assumes 1 account per person.
[1] - http://blog.nielsen.com/nielsenwire/media_entertainment/number-of-u-s-tv-households-climbs-by-one-million-for-2010-11-tv-season/ http://blog.nielsen.com/nielsenwire/media_entertainment/numb...
- macrael 16y agoThe US Census Bureau projects that last year's census will count 114.8 households in America.[1] That tracks pretty closely to what Nielsen has measured. So you don't really need the "with TV's" qualifier. It appears nearly every American house has one. What is interesting is that I know a lot of people who share Netflix accounts across households. I wouldn't be surprised if the percentage of Americans who use Netflix is closer to 25%. [1]: http://www.census.gov/prod/1/pop/p25-1129.pdf http://www.census.gov/prod/1/pop/p25-1129.pdf
- blhack 16y agoYou're assuming that people without televisions don't have netflix. I use netflix on my laptop.
- waterlesscloud 16y agoI haven't owned a tv for several years now. If it's not streaming, I just don't see it. I do fine.